Celina, TexasFamily companyFounded by Jay & Wave

Made with care, built for gathering.

We are Jay and Wave. Forge Kitchen is our first brand. The next chapter is bread, coffee, and a place to gather.

A long table set with linen, stoneware bowls, and a shared meal in soft daylight A long dinner table set with white plates and glowing candles

01The company

One studio, two chapters. A small family company making daily life feel a little better.

Atelier JW LLC is a family company founded in August 2026 in Celina, Texas, by Yoonjae (Jay) Heo and Mulgyeol (Wave) Heo. Jay’s restaurant experience shapes our first brand, Forge Kitchen: practical kitchen and tabletop goods, now in development. Wave’s love of baking points toward a future bakery and café.

  • Yoonjae (Jay) Heo Co-founder
  • Mulgyeol (Wave) Heo Co-founder

The work is practical. The feeling should still be warm.

Founded
August 2026
Based in
Celina, Texas
First brand
Forge Kitchen
Next
Bakery + Café

02Brands

What we are building

Stacked cream stoneware bowls on a wooden shelf A black cast-iron dutch oven on a stovetop First brand

Forge Kitchen

Kitchen and tabletop goods made for real daily use. Simple, durable, and worth keeping on the counter.

Launching soon
Madeleines in a parchment-lined rattan basket on white marble Fruit tartlets with berries and kiwi on black slate Next chapter

Bakery + Café

Bread, coffee, Korean sensibility, and Texas hospitality. A neighborhood place we are working toward.

Coming soon
A cappuccino on a small marble café table by a sunny window, rattan chairs behind A glazed stoneware coffee cup on a dark saucer, caught in a single shaft of light

“Bread, coffee, and a place to gather.”

The next chapter

03Contact

Talk with us.

For Forge Kitchen, partnerships, or the bakery project, email Jay.

jayheo@atelier-jw.com
Atelier JW LLC
Celina, Texas, USA